BLACK+DECKER vs. Gifting Campaign
Kits BLACK+DECKER vs. Real Life Campaign
Role: Art Direction, Digital Designer
This creative was developed under the BLACK+DECKER vs. Real Life campaign. It was made to focus on two of the tool kits that the company wanted to push for the holidays. We worked with our in house photographer to create flat-lays that displayed the products in the cleanest way possible putting an emphasis on the product with a hint of holiday. I worked with my team to develop creative that was cohesive across all platforms.