BLACK+DECKER 3in1 Vacuum Campaign

3in1 Vacuum BLACK+DECKER vs. Real Life Campaign

I helped develop this campaign in collaboration with our in house team. We were asked to focus on a “65% more suction” claim and decided to show an overhead shot of the vacuum cutting through a plane of mess. This creative fell under the BD vs. Real Life campaign and therefore we wanted to keep it clean, with an overhead perspective.